(October 13, 2019) The 9th Longines Equestrian Beijing Masters is staged at National Stadium (Bird's Nest) from October 11th to 14th, which is approved by FEI(CSI3*) has been regarded as the grandest international equestrian event in China, and has been hosted for 9 years by Dashing Equestrian. The event is jointly organized by Chinese Equestrian Association, the National Stadium(Bird's Nest), world top equestrian operation company A.R.T. of CHIO-Aachen and Mr. Ludger Beerbaum -“the Father of Equestrian in Germany”creating a highly regarded international organizing team second to none. Since its foundation in 2011, Longines Equestrian  Beijing Masters has become the most long-lasting international competition IP that’s been hosted at Bird’s Nest consecutively.

From October 11^th to 14^th, the grand event brings together world ranked international riders and China's top outstanding show jumping riders who have made great achievements in the global arena. It is expected to have nearly 300 national and international starters, competing for a total prize of 2.03 million RMB from seven classes of competition, including U14 Rising Star Class (80CM), Amateur Open Class (100CM), Dashing Challenge Class (115CM), Team Championship (125CM), BMW Elite Class (135CM), Longines Grand Prix (150CM),and BMW Drive & Jump Competition. 

As the title sponsor and official timekeeper of the Longines Equestrian Beijing Masters, Longines will show up with its Elegance Ambassador Ms. Zhao Liying this year, providing timekeeper service for the competitions with its specialization. BMW, as the diamond partner and mobility partner is bringing the brand new BMW 8 Series, BMW 7 Series and BMW 5 Series, etc, so that equestrian and BMW lovers could enjoy the joy, the technology and the luxious experiences within short reach. 

Young Chinese riders demonstrated their potentials at Bird’s Nest

Since its establishment in 2011 at Bird’s Nest, Longines Equestrian Beijing Masters has attracted more than 1500 starters to join the competition. And among the more than 300 starters participating in this year’s Masters, 44% of them were born after 2000. In order to create a high level equestrian platform for these emerging talented young riders to improve their skills and to gain competition experiences, Longines Equestrian Beijing Masters has newly opened the 100CM Amateur Open Class this year, and elevated the barrier height of Dashing Challenge Class from 110CM to 115CM. With U14 Rising Star Class, a competition designed for the most excellent teenage riders, Longines Equestrian Beijing Masters is expanding itself by developing competitions of various levels, so that more young Chinese riders could have more opportunities to exchange their skills and ideas with top international riders. 

The “Road to the Bird’s Nest” competition has officially become the qualification competition for the Longines Equestrian Beijing Masters in 2019. 115 riders entered the Masters this year through this channel of five levels of competitions. “Road to the Bird’s Nest” has attracted more than 3300 starters in recent three years. During the competition, hundreds and thousands of young riders practiced and competed for the chance to enter the Bird’s Nest Masters. Their persistence and hard work contributed to the new Chinese equestrian forces. Their appearance at Bird’s Nest is the prove of the nine years’ persistence and passion put into the Longines Equestrian Beijng Masters. 

The teenage riders are jumping over the fences as the mature professional riders do. Such equestrian enthusiasts were drawn to this sport and started their journey by its traditional chivalry spirit. They chose to sacrifice the free time of their teen-hood to spend time on equestrian training, learning and facing failures or even injuries. Their persistence is absolutely astonishing, which also forged their potential to achieve excellently in the future competitions. As an international equestrian platform of a nine-year history, Longines Equestrian Beijing Masters are devoted to provide warm services and the most enjoyable equestrian experience to all equestrian enthusiasts. 

Elegant ambassador, stunning cars and good wine contribute to great glory

In the afternoon of October 13th, Longines Elegance Ambassador Zhao Liying along with Lin Yanjun, Xu Kaicheng, Bi Wenjun and Huang Shengchi entered Equine Park and enjoyed a relaxing and elegant afternoon with all equestrian enthusiasts next to the traditional romantic carousel. The charm demonstrated by this 187 year-old world class wristwatch manufacturer attracted the attention of the audience and brought them a new explanation of romance. Such elegance is well interpreted by its newest models and its ambassadors. 

The combination of luxurious cars and horses contributed to the exciting BMW Drive & Jump Competition. The roaring engine of the BMW car literally lit up the stadium. Different from the BMW Drive & Jump Competition from the last years, the one this year is interpreted by a BMW trainer. Compared to the equestrian commentators, a BMW trainer is more professional in expressing the specialties of the vehicle and more passionate about driving experiences. Such change contributed to one of the highlights of this year’s Masters. In the BMW camp at Equine Park, you could experience the passion for a fast and furious ride lied within a traditional German automobile manufacturer.

Well-known wine brand Maison CASTEL brought the most appropriate champagne opening method, which is to share the victory moment. With no doubt such victory and honor is worth celebration with champagne. And the happiness and excitement of everyone joining these moments of victory were not only well recorded by photographers but also in the memory of everyone present. 

Grand feast in golden autumn for equestrian enthusiasts

The most exciting events on October 13th took their turns to present their turns to all equestrian enthusiasts. While the engine roaring sound from the BMW Drive & Jump Competition still resonated in the Bird’s Nest, Longines Grand Prix along with Jump-off demonstrated the audience another world-class competition. The skills and courage of both Chinese and international riders were constantly challenged with increasing heights of the fences all the way up to 150CM. Both riders and horses performed excellently. And every zero penalty lap triggered a round of applause in the Bird’s Nest that lasted for nearly two hours during the game. All attention was drawn to this international standard competition, that you could even hear notice everyone in the stadium holding their breaths each time the rider and horse jumps. Everyone cheered for great success and pitied for failure. Riders, horses and audience contributed to the great harmony in this nearly 25000㎡ immense stadium with their common passion towards equestrian. 

Well-known bakery Croissant-Village and Rosewood Hotels will offer five-star catering to satisfy everyone's tastes. Melitta Coffee and Canten's high-end brand Blairquhan will offer the beverage for this year's event. Beijing United Family Hospitals will provide medical care as a strong shield for the players; world-leading ERP supplier SAP brought stable background support with its application “Spectator Judging”; the professional rider service team Red Rum will come to LEBM to provide solutions for the venue and riders' needs; Hit-Air armor will protect and support young riders to speak for themselves. Cheval Saddlery will give you a glimpse of equestrian fashion; Bank of Beijing Private Banking will bring you high-end consumer solutions on the spot; Ctrip and the current tournament jointly launched the collector-level knight card to provide convenience for your travel as a VIP.