At the 8th Longines Equestrian Beijing Masters, Longines watch will continue to be the title sponsor as well as the official timekeeper for the eighth year. With a 186-year-old tradition of refined watchmaking and a lasting enthusiasm for equestrian sports, Longines has long served as an official timekeeper for arrays of world-class equestrian events. It has also launched elegant and precise wrist masterpieces. For this year’s event, Longines presented the Record Collection as the designated watch, in order to pay tribute to the bond between Longines and equestrian sports for nearly 140 years. BMW will continue to be the Diamond Partner,Mobility Partner and offer the official cars. Hearing the roaring engine of BMW M760, the final free ticket winner to BMW Drive and Jump Competition was also revealed.
The guests present at the press conference included: Mr. ZHONG Guowei Secretary General of Chinese equestrian association;Mr. XIANG JunParty Secretary General Manager of National Stadium; Ms. LI Jing President of Dashing Equestrian; Mr. Ludger Beerbaum Chairman of Longines World Equestrian Academy; Ms. Kate Tsai Marketing director of Longines China;Ms. Amy Huang Senior Manager Driver Training,BEC & Sponsoring of BMW; and Ms. Liu Xue, Assistant to General Manager of National Stadium CorporateLtd.,etc. This event has brought more than 300 sponsors, partner representatives, media, riders and horse lovers, who witnessed the opening of the 8th Longines Equestrian Beijing Masters press conference with great expectations.
In eight years, Longines Equestrian Beijing Masters started up with great expectations and gradually grew to be the first CSI4* equestrian event in China, while carrying the infinite passion of all Chinese horse lovers. "LEBM have constantly adhered and persisted for eight years to provide the most enthusiastic event services for domestic and international riders, the most professional competitive environment and the most international platform with their most sincere respect and passion towards equestrian sports."Mr. ZHONG Guowei Secretary General of Chinese equestrian association, delivered a speech at the press conference.
10 outstanding international riders will compete with more than 190 domestic riders on this stage, that 235 horse-rider pairs will make their appearances at Bird's Nest. The number of participants increased by 33.5% in comparison with 2017. At the same time, the prize of the CSI4* event has also broken the record of all previous theLEBM: the sum of all prizes awards are up to 2.33329 million RMB. These data show that after the upgrade of the event, with the enthusiasm of all riders towards the competition has proved that Chinese equestrian industry is in the stage of rapid development. At the same time, it also demonstrated the growth and development of the LEBM. The four-star event has allowed the domestic riders to perform on a bigger and better international stage, allowed the equestrian enthusiasts to feel the recognition, and allowed the public to be full of expectations for theLEBM.
From October 12th to 14th, six levels of competitions will take place attheBird's Nest, which will stimulate the audience from all senses: Longines Grand Prix, to witness world's top equestrian masters; BMW Elite Class, to experience the honor of a cavalry; Team Championship, to value the spirit of cooperation and teamwork; Dashing Challenge Class, to have an outlook of Chinese equestrian; BMW Drive and Jump Competition, to taste the fun and joy in the equestrian field; U14 Rising Star Class, to detonate the equestrian passion from young riders. The infinite love of equestrian is devoted to buildthe LEBM, from the preparation of the event to the construction of the stadium, from the horse inspection to the rider service, the Longines Equestrian Beijing Masters serves every equestrian lover, only to witness the brilliant performances of all riders.
Since 2011, the LonginesEquestrian Beijing Masters has gathered the excellent riders of the world. This is a high-level stage for both Chinese and international riders to compete. It is also an equestrian lifestyle party. The LEBMdoes not only present excellent equestrian events, but also spreads equestrian culture and popularizes such lifestyles, which has far-reaching significance to the development of the Chinese equestrian industry.
As Ms. LI Jing President of Dashing Equestrian, said:"We are very fortunate to encounter each other before the construction of the equestrian industry; we are very fortunate to support each other in the development of equestrian culture in China; we are very grateful to earn recognition by international sponsors like Longines and BMW and we are honored to witness the best riders from all over the country and around the world to perform on the stage we set up."
"Today, we are very pleased to see that equestrian has become a highly participated sport in China. Many young riders are involved in equestrian training at a very young age. A growing number of people have enjoyed the fun equestrian brought them."Mr. Ludger Beerbaum Chairman of Longines World Equestrian Academy , has proudly expressed his recognition of the Chinese equestrian’s thriving development. Mr. Ludger will also compete with the other world's top riders in the LEBM this year. They will teach and impact the Chinese riders with their experiences, their honor and their unreserved skills.
As one of the traditions of theLEBM, the participation of ten international top riders every year has been a highlight. This year, theLEBM will for the first time welcome the current top ranked rider of the FEI Harrie Smolders. The other riders include Daniel Deusser (ranked 6th), thewinner oflast year'sinthe LEBM, Henrik Von Eckermann (ranked 7th), Gregory Wathelet (ranked 20th), Christian Ahlmann (ranked 22nd) as well as many other top 30 riders ranked by the FEI. In addition, Malin Baryard-Johnsson, Penelope Leprevost (2016 Rio Olympic team champion) and Jane Richard (the elegant ambassador of Longines), four world-renowned female riders will delightfully participate in this year’s event as well . As one of the founders of the LEBM, the father of German equestrian and four-time Olympic champion Ludger Beerbaum will also make his 8th appearance at LEBM this year.
On the day of the press conference, the 2018 "Road to the Bird’s Nest" Beijing-Tianjin-Hebei Regional Tour finals were held at the Longines World Equestrian Academy (Dashing Stable). The Hit-Air U14 Rising Star Class, BMW Drive and Jump Qualification Competition, 120CM Class, and 130CM Class allowed the audience to feel the strength of Chinese riders and the charm of equestrian sports. It also invited the audience to witness two candidates honorably directed to the Bird's Nest. Horses and riders competed fiercely in the field and demonstrated their skills. It is the spiritual manifestation of competitive sports, which is also the accumulated demonstration of equestrian skills. The "Road to the Bird‘sNest" Beijing-Tianjin-Hebei Regional Tour aims to select the top riders nationwide, so that the excellent riders have the opportunity to participate directly in the LEBM, and make further contribution to Chinese equestrian.
It is worth mentioning that this year's Longines Equestrian Beijing Masters will give more attention to the youth group. In recent years, with the popularization and development of equestrian sports in China, the post 90s and even 00s have reached to the stage of equestrian. In the 2018"Road to the Bird’s Nest"Beijing-Tianjin-Hebei Regional Tour, young Chinese riders have astounded the audience with their superb skills and extraordinary performances. The U14 Rising Star Class is added to this year’s LEBM. Moreover, Dashing Challenge Class opened an U18 group for the youth. The addition of these two competitions aims to provide a professional and international stage for more domestic young riders, which allows Chinese new generation riders to enjoy an international top-level event platform. More importantly, it provides them an opportunity to learn from the top world-class riders. Longines Equestrian Beijing Masters acts actively to improve young riders’ competences and elevate their skills with keen efforts and innovation, which pushes forward then development of Chinese equestrian.
The day before and of the press conference, Longines World Equestrian Academy (Dashing Stable) also held the finals of 2018 “Road to the Bird’s Nest”Beijing-Tianjin-Hebei Regional Tour. The set-up of this event aims to select the best riders nationwide and give them an opportunity to compete at the LEBM directly. 5 Champions were born by the end of the finals at the 8th Longines Equestrian Beijing Masters press conference, who have earned free entry tickets to the Bird’s Nest Masters: 80cm (U18):Chen Binglang; 80cm (adult group) : Jiang Zhixiang; 105cm: Yuan Maodong; 120cm: Yuan Maodong; 130cm: Yuan Maodong. While Tian Yu in the 130cm class won the BMW VIP wild card to BMW ELITE Class in October at Bird's Nest; Lu Zhengxin and Hu Huaying won the last quotas to BMW Elite Class. 8 riders: Han Tongyu, Sun Ruirui, Xie Dangdang, Huang Xinyue, Yang Shuran, Liu Yutian, Lu Zhengxin and Hu Yinghua earned green path to the U14 Rising Star Class. We look forward to their performances and glory at the8thLonginesEquestrian Beijing Masters.
With the development of China's equestrian industry, the appearance of favorable policies and other favorable factors in recent years, equestrian has gradually earned its popularization. Moreover, it promotes the harmonious coexistence between man and nature. Elegance, passion, fashion, harmony, and friendship are the labels of today's equestrian sports. With joining of more brands and partners, the LEBM is no longer a thrilling international event, but also a"weekend park" that brings together equestrian culture and lifestyle.
Longines elegant ambassador EddiePeng Yuyan will attend the Bird's Nest Masters meet with the audience; BMW present an exciting Drive and Jump competition in the field; French wine brand Maison CASTEL, well-known bakery Croissant-Village and Rosewood Hotels will offer five-star catering to satisfy everyone's tastes. Melitta Daily King Coffee and Canten’s high-end brand Blairquhan will offer the beverage for this year’s event.
United Family Hospitals Beijing provides medical care as a strong shield for the players; the post-match physiotherapy service of China Liangtse restores the riders’ strengths; the professional rider service team Red Rum comes to LEBM to provide professional and final solutions for the venue and riders' needs; Hit-Air armor protects and supports young riders to speak for themselves.
Cheval Dashing Equestrian Supplies gives you a glimpse of equestrian fashion; Bank of Beijing Private Bank brings you high-end consumer solutions on the spot; Ctrip and the current tournament jointly launched the collector-level knight card to provide convenience for your travel as a VIP.
Last year's well-recognized equestrian park made many friends miss the weekend spent. For the first time at this year's LEBM, the Super Art Bus(an artistic charity bus) jointly created with artist Simon Ma will be presented as a combination of equestrian and art to the audience. The parent-child activities seamlessly connect the equestrian sports and the warm family park, which brings unique interactions and memories. Children's equestrian experience area allows children to experience the chivalry. It also allows them to use the most colorful brushes to draw their "Bird's Nest Dreams". They could also send food to the award-winning horses and make souvenirs themselves. They will certainly leave wonderful childhood Bird’s Nest memories.In this year, the upgraded version of the Equestrian Park is making a comeback with an upgrade: with a larger coverage, richer contents and higher participation, which will offer more happy hours in the Bird's Nest.
The 8th Longines Equestrian Beijing Masters is on its way. A festive equestrian feast featuring competitiveness, entertainment and participatory is soon to start. As an iconic year in this decade, this event will carry its traditions and present the highlights of the first CSI4* event in China. Ticket channel was also officially launched on the day of the press conference. Tickets are also available through the official website of the event, Damai.cn. From October 12th to 14th, we will gather at the Bird's Nest for a wonderful time. May you enjoy the infinite charm of equestrian during golden autumn in October atthe"Bird’s Nest"!
About Longines Equestrian Beijing Masters
The 8th Longines Equestrian Beijing Masters will be staged at the National Stadium ("Bird's Nest") from October 12th to 14th. And it has been promoted as the first CSI 4* in China). It is jointly organized by Dashing Stable,Mr. Ludger Beerbaum Chairman of Longines World Equestrian Academy , as well as the world-renowned “CHIO-AACHEN”operation team A.R.T.company as one of the largest equestrian events in Asia. Since the beginning of the LonginesEquestrian Beijing Masters in 2011, it has been greatly supported by the Chinese Equestrian Association and the National Stadium ("Bird's Nest"). The event will be held till 2020 at least, which marks it as the first international competition IP held at the Bird’s Nest for ten consecutive years.
Longines Equestrian Beijing Masters has come to its 8th year, which has not only witnessed the gradual maturity and development of Chinese equestrian sports, but alsohas become one of the largest and the most influential equestrian show-jumping competition for both Chinese and international riders to compete on the same platform in China. It has also made significant progress in promoting the development of Chinese equestrian. As the event is promoted as a CSI4* event of FEI, the settings will be closer to the riders’ needs. It is expected that a total of 235 top Chinese and international riders who have gained significant glories worldwide will compete fiercely in this three-day event.
http://www.beijingmasters.com/