Since its debut at the Bird’s Nest in 2017, the Equestrian Park has become an iconic supporting component of the Longines Beijing International Equestrian Masters. Adjacent to the main arena and open to all ticket‑holding visitors, the Equestrian Park breaks the competitive boundaries of equestrianism with an inclusive approach, building an experiential space for equestrian‑infused lifestyle that integrates sports, fashion, culture and social interaction.

Figure 1: Overall rendering of the Equestrian Park for the 13th Longines Beijing International Equestrian Masters

Meet Ponies, Meet Riders

At the pony interaction zone, under the guidance of professional instructors, children may observe horses up‑close, learn to respect animal behaviours, and experience the bond of trust between human and horse through hands‑on interactions.

Figure 2: Pony interaction session in the Equestrian Park

Mascots Xingzai and Xingmei will also make surprise on‑site appearances from time to time, ready for fun photo opportunities with visitors.

Figure 3: Mascot interaction of Xingzai and Xingmei

The rider autograph sessions are another highlight. During the opening hours of the Equestrian Park, international rider autograph sessions will be held. Audiences can get up close to top domestic and international riders. Cheers from the stands turn into face‑to‑face exchanges, creating one‑of‑a‑kind memories of the event.

Figure 4: International rider autograph session

Art Exhibition: Warmth on Canvas

Partnering with the HOPE Equestrian Therapy & Welfare Centre, this edition of the Masters presents a charity art exhibition featuring works by children with autism — “Children of the Stars”. Through colours and lines, visitors gain insight into the inner world of these young creators, appreciating diverse forms of expression while conveying understanding and care.

Figure 5: Children of the Stars with horses at HOPE Equestrian Therapy & Welfare Centre

Gathering of Brands — Elevated Immersive Event Experience

Teaming up with a host of premium brands, the Equestrian Park features a one‑stop layout of exhibitions, interactive activities and leisure zones for a relaxed visiting experience.

Longines times every jump on the competition field with precision, and presents itself in the Equestrian Park, showcasing the shared elegance between watch‑making craftsmanship and equestrian sport.

Platinum‑level sponsor CAVALLERIA TOSCANA (CT Equestrian) brings premium Italian equestrian gear and the global debut of its Spring‑Summer 2027 collection, inviting visitors to appreciate fine craftsmanship and equestrian aesthetics.

Exhibition booths from Bachi Long Equestrian, Mashang Equestrian, Aqida Equestrian, Belly Horse and Pony Treasure House display a rich range of equestrian equipment. From international labels and local Chinese brands to custom‑made tack, diverse options are on show. Visitors may browse helmets, riding boots, saddles and more, and learn about the importance of safety and fine details within equestrianism.

Jinyu Biology makes its first appearance at the Masters, sharing new industry offerings with equestrian enthusiasts.

ZEEKR presents the updated ZEEKR 009 in the Equestrian Park, inviting guests to experience the design charm of its luxury SUV and flagship MPV models.

GreatWall Sanggan provides fine wine; energy drink Zhanma, VOSS and Dejing Coffee offer assorted beverages; and The Rosewood Hotel serves refined catering, enriching leisure hours beyond the competition.

The official Bird’s Nest store will also set up a booth in the Equestrian Park, allowing visitors to take home memories from the iconic Dual‑Olympic venue.

The excitement continues off the competition ground. During the event, random audiences in the stands will be selected for on‑site interactive sessions. Lucky winners can receive surprise gifts, and a red‑envelope wall activity awaits participants with various prizes.

Figure 6: Audience interactive activity in the stands

The perfect leap happens now, and excitement extends far beyond the arena. From 15 to 18 October, join us at the Bird’s Nest Equestrian Park. Discover your own equestrian lifestyle amid wandering and encounters.